THE CLIENT Welcome to Sad Perrito Club, an independent clothing brand born in the heart of México D.F. Where we embrace the bittersweet of millennial life. Drawing inspiration from the everyday melancholy that colors our existence, Sad Club is a tribute to the shared experiences and emotional landscapes that define our generation.THE OBJECTIVE Create the visual system and art direction for the Club. Creating visual for new collections as part of our sister brand
WE ACKNOWLEDGE WE WORK & LIVE ON THE UNCEDED TERRITORIES OF THE NAHUAS (NAWAZ) IN D.F. MÉXICO, & ON THE XʷMƏΘKʷƏY̓ƏM (MUSQUEAM), SḴWX̱WÚ7MESH (SQUAMISH) & SƏLILWƏTAꞭ (TSLEIL-WAUTUTH) NATIONS IN VANCOUVER, CANADA.